The Orange Economy is a sector of the economy that includes all activities based on creativity, art and culture as a prime material, and which is related to the rights of intellectual property and specifically with copyrights and which is the direct result of a creative value chain.
The Orange Economy is the group of activities that allow ideas to be transformed into cultural goods and services, whose value is determined by its intellectual property (originality).
The Orange Economy clusters the cultural economy and creative industries as well as the areas that provide support. Creative industries are those that are oriented towardes the creation of goods and services whose development requires a combination of creativity, innovation and talent.
At INTALENT we want to recognize innovative and technologically based talent within the Orange Economy throughout Latin America and the Caribbean. The categories with which the participating projects should be associated are:
Architecture: Urbanism, Landscaping, Interior Design.
The Arts: Performance arts: (live music, theatre, dance, opera, circus) Visual arts (painting, sculpting, photography and antiques).
Audiovisual communication: Films, television, radio, 3D.
Design: Graphic design, editorial design, interactive design, industrial design, jewelry design and toy making.
Cultural heritage: Cultural spaces (archeological sites, museums, libraries, expositions) traditional cultural expressions, tourism and gastronomy.
New media: Publishing houses, books, press sources and other publications, communication, advertising, marketing and branding.
Software: Computer programs, videogames, creative and digitalized content, websites, mobile applications.
Education: Artistic, cultural and technical education specialized in creative activities.
Research: Development and creative and cultural innovation (I+D+I Orange).
The contest consists of 3 phases:
Competition Launch: All candidates interested in participating in the competition must access the online registration form and complete all mandatory fields.
Documentation and References: Each candidate must answer the project questionnaire, upload a C.V. or résumé and provide contact details for two references. This information must be added to the candidate’s profile in English or Spanish within a period of 7 days.
Project Evaluations: Once the postulation process has been finalized, the organization will proceed to assign each candidate to specific judges from the competition´s international jury panel. Each candidate will be evaluated by a minimum of 2 judges.
Any creator or entrepreneur born in one of the BID borrowing countries that has developed an original project based on technology with the potential to generate an impact on commerce and the integration of the region. This project must be associated with one or more of the areas within the Orange Economy.
All candidates must be over 18 years of age.
We are looking for people whose accomplishments and qualities stand out in creative industries due to their use of technology. We are not looking so much for technological novelties as much as the novel use of existing technologies to encourage commerce and the integration of the region.
The INTALENT competition aims to recognize the candidates that develop projects rooted in creative industries who hold nationality in one of the countries that comprise Latin America and the Caribbean, specifically one of the BID´s borrowing countries:
Argentina, Bahamas, Barbados, Belize, Brazil, Bolivia, Colombia, Costa Rica, Chile, Guatemala, Ecuador, El Salvador, Guyana, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Surinam, Trinidad and Tobago, Uruguay and Venezuela.
Yes, you can participate with more than one project, but you can´t associate a project to more than one category.
in collaboration with INTAL will define a jury panel comprised of experts from different countries. The panel will include business executives, technologists and researchers from several universities. The profile of the judges will be published on the competition’s official website. The evaluations produced by this jury will be used by the organization to select the winners.
The judges will receive evaluations guidelines, which will include the following factors to be considered:
*The originality and uniqueness of the project.
*The candidate’s experience as an actor within their creative industry and the challenges that they have overcome.
*The innovation, development and impact that the project implies for the region.
*The candidate´s ability to effectively communicate the relevance of their ideas and accomplishments.
*The potential to stand out within the creative industry to which the project corresponds.
*The potential of each project to contribute to commerce and the integration of the region.
*The clarity, reliability and relevance of the references provided.
*The potential for the technology employed within the project to generate wealth through intellectual property, such as the procurement of patents or utility models, in the event that the former can be obtained within the area of specialization; or the guarantees that the creations outlined in the project are susceptible to generating wealth through alternative forms of intellectual property. The candidate is responsible for providing all such supporting data and/or guarantees.
Your references should be advisors, supervisors, investors or colleagues from any institution for which the applicant has worked, with whom they have collaborated, where they have studied and, above all, people familiar with the project, the applicant’s accomplishments and who can explain why this project should be selected to win INTALENT. These letters may not come from participants´ family members nor from the cofounders of their companies and/or projects.
The winner of this competition will receive USD 10,000 cash prize. This competition serves as a recognition of the professional trajectory and the potential of the innovators and their contributions within the context of the Orange Economy. The winner will receive a paid trip to Boston (USA) to attend EmTech 2016, the world´s most important emerging technologies conference.
The winner of the Special Category: Photography on Climate Change will receive USD 2,000.
At INTALENT, we believe that some of the following ideas might inspire you or serve as a reference point for participation in our competition.
- Have you created interactive toys to promote the integration of children in the region?
- Have you designed a digital and interactive travel guide for Latin America or the Caribbean?
- Have you created an online, architectural platform to promote collaborative knowledge sharing or smart city initiatives on the continent?
- Have you designed a wearable, musical device with Latin American music?
- Have you designed a social network for retailers and shops of bordering countries that offers promotions and discounts?
- Have you developed a language learning application?
- Have you designed a videogame that builds knowledge of indigenous ethnicities in the region?
- Have you written a movie screenplay based on a science fiction story that imagines what Latin America will look like in 2050 and the technologies that will be available?
- Have you written a business plan for a jewelry collection printed in 3D based on the ancestral art of the indigenous people from the continent?
- Have you designed a videogame whose objective is to follow the clues to visit and learn about important cultural destinations on the continent, from Mexico to the Patagonia?
- Have you designed an advertising campaign against racism in Latin America?
- Have you developed a crowdfunding platform for artistic projects centered on folk dances and songs from the continent?
- Have you written a play about the most ancient traditions of Latin America whose script was elaborated through Facebook messages from fans?
If you have any additional questions regarding the nomination process, please write to us at: firstname.lastname@example.org.
In this category, each participant may submit more than one photograph for evaluation, but must register them individually.
In color or in black and white, high resolution (>= 300 dpi), JPG format, and should weigh between 1MB and 10MB (maximum).
Yes, participants may compete in both the general edition, through submission of a creative, technologically-based, as well competing in the Special Category: Photography on Climate Change through the submission of a photo.
INTALENT will recognize innovative, technologically based projects with the potential to drive the development of the Orange Economy in Latin America and the Caribbean within the sectors defined as priorities by the organizers of the present competition:
International commerce is the exchange of goods and services across international borders. It allows a country to export the goods and services that it produces efficiently (whether due to availability factors, scale economies and aglomeration, differentiation, etc.) and to import those which are more efficiently produced abroad. In this way, consumers worldwide can access a greater quantity and variety of goods at lower prices. (Source: Inter-American Development Bank).
The cross-border exchange of goods and/or services between countries which belong to the same geographic region or form part of the same commercial treaty. transfronterizo de bienes y/o servicios entre países que pertenecen a una misma región geográfica o que forman parte de un mismo acuerdo comercial. (Source: Inter-American Development Bank).
A regional trade agreement (RTA) is a treaty between two or more countries in which the parties agree to eliminate commercial barriers on a regional basis. There are many types of RTAs, including partial scope agreements, free trade zone agreements, customs union agreements, common market agreements and economic union agreements.
Most moder RTAs go beyond the liberalization of trade in goods and include the elimination of barriers to the trade of services, the opening up of public procurement processes and a commitment to respect intellectual property rights, amongst other components. (Source: United Nations conference on Trade and Development; the World Trade Association).
A one-stop business office for foreign, electronic trade (VUCE) is an integrated system that allows parties involved in international commerce and transport of goods to present the necessary documentation and manage the relevant processes to comply with the current regulations for exportation, importation and the shipping of goods.
This system aims to streamline and simplify the information flow between trade and government. (Source: INTAL, Monthly edition 216; United Nations Centre for Trade Facilitation and Electronic Business, Red VUCE, VUCE Peru).
Customs transit refers to the customs system through which goods are transported, under the authority of customs, between the originating customs office and its final destination, inside or outside of the country (which is the difference between national and international transit), in an operation performed by consignees and licensed carriers, through ground, air, rail or sea transport approved by customs. (Source: Inter-American Development Bank, based on the recommendations from the World Customs Organization held in Annex E of the Revised Kyoto Agreement).
Integrated border management or coordinated border management refer to a coordinated effort and the cooperation between public national and international institutions present at borders, to achieve a greater efficiency and effectiveness in the circulation of goods and people, with the objective of improving the fiscal and parafiscal controls, border security and trade facilitation. (Source: World Customs Organization; INTAL, Integration and Trade magazine edition 38).
National and international energy integration aims to help neighboring countries to better distribute and commercialize their energy resources in order to minimize unnecessary energy waste, promote protections against price volatility, reduce transmission losses and simultaneously increase energy security in general. (Source: Inter-American Development Bank).
The internationalization of small and medium enterprises refers to the increased participation of SMEs in international commerce.
In Latin America and the Caribbean, SMEs are the main source of employment and generate a large part of global production, but their participation in exportation is much lower. This is due to diverse difficulties such as weak business or people management, limited access to financing, a low technological adoption rate and logistical limitations. Overcoming these obstacles will better position SMEs within the regional or international value chains, and will allow them to increase exports from the originating country and diversify products and markets. (Source: Inter-American Development Bank; INTAL, Integration and Trade magazine edition 37); INTAL, Monthly Newsletter 202).
Export promotion is the support of international sales by the public or private sector through activities like commerce missions or trade fairs based on market information and the available analyses. (Source: United Nations conference on Commerce and Development).
Logistics consists of the necessary services and processes for the transport and commercialization of products and services. A logistics system includes two subcomponent groups: hardware and software. The hardware is the physical infrastructure required to efficiently transport goods (roads, ports, airports and railway networks). The software are the associated services and processes required to effectively transport and commercialize products, such as the necessary customs procedures; licenses and tariffs; regulations, inspections and certification; packaging; technological support; multimodal operators; the availability of cold-chain settings, hubs and silo installations; and consolidated agents. (Source: Inter-American Development Bank).
The modernization of border crossings consists of the development of measures and actions directed at streamlining and optimizing the operation of border control checkpoints, facilitating the movement of goods and people, taking into account the time and cost savings, the services for users and the coexistence with local communities and the environment. (Source: Initiative for the Integration of the Regional Infrastructure of South Amercia (IIRSA)).
You can find more details regarding these areas at: www.iadb.org/en/intal and http://www.iadb.org/en/topics/trade/trade,1265.html.